As part of this year's start-up competition “PlanB”, our colleague Dr. Mirja Wehner represented Santiago Advisors at the coaching bootcamp in Straubing.  

In her workshop, Mirja and the participating start-ups discussed how to define their own market and develop the right strategy for it. 

PlanB is a competition for bio-based business ideas - i.e. ideas that replace fossil raw materials, use natural resources efficiently or offer environmentally friendly alternatives.  

Santiago is one of the sponsors of the competition. 

“PlanB gives us a very direct insight into exciting ideas for a sustainable economy and we are constantly getting to know new, intelligent, creative and courageous entrepreneurs. As a chemist, I can personally understand the questions and approaches of the technicians and, as a strategy consultant, help them to position themselves well economically. And last but not least: it's simply fun to work with the team at the Biocampus, which has developed this competition so well over the years!”  

Dr. Mirja Wehner 

You can find more information about PlanB here. 

Many thanks to the PlanB team for the organization and to Veronika Anna Zollner for capturing the day in great photos!