In the WELT supplement ‘Digital Future,’ our founding partner Dr. Juan Rigall discusses how AI can become a real competitive advantage.

Among other things, he names three levers for successfully implementing artificial intelligence:

1. Domain knowledge:
> Organisations must be clear about how their own expertise can be scaled through AI.
> AI only creates a competitive advantage when technology is specifically linked to company-specific knowledge about materials, products and processes.

2. Assessment expertise:
> It is essential to understand what is happening technologically and what really drives your company forward.
> Companies that cannot do this on their own benefit from networks and cooperation.

3. Structures:
> The art of successful AI use does not lie in the use of individual tools, but in the interaction between technology, organisation and people.
> This requires new roles and structures, changed decision-making processes – and the courage to question routines.

You can download the interview free of charge here (EN) or view it as a flipbook here (German only).