Core products subject to criticism. Massive upheavals in major customer industries. Even shorter innovation cycles. Intensifying global competition – the chemical industry is facing numerous challenges. Our interviews with 60 experts of various customer industries reveal that the key to future success in the chemical industry is tied to 10 central customer requirements.
The Santiago Innovation Casebook for strenghtening the innovation capacity: faster, more effective, more disruptive! Four case studies from our collaborations with leading enterprises